“And our love is pastured such a mournful sound
Tonight I’m gonna bury that horse in the ground
So I like to keep my issues strong
But it’s always darkest before the dawn.”
- Florence Welch, “Shake It Out”
I feel like I should have titled this post “How to Dance If You’re a Redhead.” If the new Florence + The Machine music video is any indication, it should be with your hair, leading.
Florence Welch, for those of you who don’t know, is the British rocker behind Florence + The Machine. I’ve had the pleasure of seeing her perform live and I can report that her red hair is every bit as bright in person as it appears in her music videos. I first discovered Florence + The Machine in 2009 when she released her album “Lungs.” Since then, I’ve come to identify her as a confident redhead celebrity and vintage trendsetter.
Her latest music video, “Shake It Out,” is the sort video you want to see the redhead Festival in The Netherlands produce a crowd-sourced dance to — red hair worn long, wild, and elastic-free.
The “Shake It Out” video reminds me that redheads, with help from the likes of celebrities like Ms. Welch, have come to represent a turn-of-the-century vintage beauty in popular culture.
The video itself features a masquerade and pays homage to the late-19th century fascination with the mystic. It’s theatrical, whimsical, and further establishes Florence Welch’s attraction to all things vintage. The long black dress, gold dress, white dress, and even the long red dress she wears in the video all set off her pale skin and bright hair. I like to think her hair colour acted as a source of inspiration for the set director, wardrobe designer and even the choreographer.
Her new album, Ceremonials, is set to release in November 2011 and we’ll no doubt see more of Florence dancing with her beautiful red hair in the months ahead. You may not have the opportunity to dance to “Shake It Out’ in a night club anytime soon (if you do, let me know the name of the club) but I highly recommend it for those times when you dry your hair. Just hit “play” and let your red hair lead.